Full Metal Jacket: clothes from the future
In every industry, there are people quietly building what comes next. Technology, architecture, food, automotive, even space travel—progress doesn’t happen
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Love Sweet Love
Love is in the little things. The everyday gestures that show we care. That say thank you, we see you, we understand. Sometimes, a little swag can go a long way. Thoughtful, well-chosen pieces carry quiet power—sparking connection and turning simple moments into something more human. Read on, dear Fabulists, as we explore iconic brands that make the love connection—and the small details that help get you there.
on our radar
We’re crushing on this baseball cap
At Fabulist, we see a lot of headwear. The Seamless Packable Lightweight Sports Baseball Cap from Silo Direct made us stop mid-scroll and say, okay—this is clever.
ON OUR RADAR
Iconic love brands
In marketing, a “love brand” refers to a brand that has moved beyond simple awareness or customer satisfaction into deep emotional connection and loyalty—one people genuinely feel attached to, advocate for, and choose even when cheaper or more convenient alternatives exist. Agencies use the term to describe brands that create trust, identity, and meaning in consumers’ lives, often becoming part of how people express who they are. A love brand inspires affection through consistent experiences, strong values, memorable storytelling, and a sense of community, turning customers into passionate fans rather than just buyers. At the Fabulist we believe there is a wide gap to be filled and a much more purpose-driven role that promotional products can play within this paradigm of love.
The Anti-Amazon reality of
promotional marketing procurement
Why the Long Tail Creates Waste, Weakens MFN Pricing, and Increases TCO Across the Enterprise
Jeff Bezos proved that the “long tail” works when the item is standardized, non-perishable, and globally identifiable via an ISBN. Promo merchandise is the opposite. It is bespoke, perishable, operationally complex, and legally sensitive because it carries the enterprise’s registered trademarks. And that difference flips the economics completely.
MFN (most favored nation). TCO (total cost of ownership).
concierge
Clarity, taste, and transformation for
promotional marketing procurement.
ON OUR RADAR - PODCAST
Welcome to The FABCAST — Episode 05
Today, we’re talking Love Brands — what they are, and what makes people truly connect with them. Our guest, Roslyn Griner, is a seasoned Marketing VP who has led standout campaigns for some of North America’s top brands. Now building her own platform @howrosdoesit, she collaborates with brands across the continent as a blogger and influencer, bringing a sharp, human perspective to modern marketing. Let’s dive in.
The FabCast
Carlo, Jamie, Lori
Our fabulist promo features
Creating a winning team: promo as culture infrastructure, not company merchandise
Team spirit is not a vibe. It’s a business system. It’s the human infrastructure that lets organizations operate with clarity,
Play is serious business: how games build great teams
With the Olympics around the corner, we’re reminded that the world’s best teams aren’t defined by individual talent alone. They’re
A smarter way to run promotional marketing procurement
FABULIST CONCIERGE A smarter way to run promotional marketing procurement In FinTech, precision isn’t optional — it’s the brand. Every spend
The power of gift packaging
The story starts on the outside When it comes to gift-giving, packaging is the first impression — the quiet prelude
Eighth Generation’s blankets
All of Eighth Generation’s blankets are designed by actual Native artists, meaning you support Inspired Natives®, not “Native-inspired.” Why Fabulist
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